You Too Are Special

If you have read a few of my blogs and journal entries, you'll know that I read master marketer Seth Godin's blogs. Today Seth's words of wisdom are:

It's easy to dismiss strategies or plans or people who succeed by pointing out how they have something special, something irreproducible, some sort of advantage that makes their success special.
Special as in, "not available to me."
They went to Harvard, they're public, they're not public, they have a great fundraising team, they have a powerful partner, they didn't go to Harvard, they already have a reputation, they have no reputation to risk...
This is silly, as all success is special. That's what makes it success. We don't consider breathing a success, since, fortunately, we all can breathe.
The trick is learning about what the special cases have in common, in understanding how maybe, just maybe, you have some of the very same attributes that others have used in a new way.

This applies to job hunters in an eerily similar way (this must be a human theme). I cannot tell you how many times a client has focused on what he or she does NOT have that others have, and have unfortunately allowed that fear or lack or as Seth may put it, silly nonesense, to hold them back. Popular excuses include "I don't have university, college (insert other here)." or "I am too old, too young, too skinny, (insert other here)."

I am sure that I've written on this topic before, but the perceived shortcomings do not disappear from what I hear, so the topic requires more attention.

Here are two examples of successful people, past clients, who have gone on to great jobs.

One, a woman, had no post-secondary education at all, had worked her way from reception to several senior positions with a global leader and went on the secure a Manager's role with a large corporation.

The second, a man, had no formal IT training, had worked his entire life for one company, and in his late 50s found himself looking for a new job when his employer pulled Canadian stakes. He went on to secure an IT role similar to the one he had.

These are two extremes and there are plenty of similar, if less dramatic, success stories to share.

Success is available to you, but you need to a) believe it, b) apply strategy to achieve it. Yes, sometimes you do have to take a course or two, and yes, sometimes you may need to hire a professional to help you figure it all out. But it's your career, it's eight hours a day, it's less stressful living, bills paid, pep in your step ... are you not worthy of this effort and if needed, expenditure?