Resume and strategy connection

How do you define the word "strategy"? The simplest definition I found is "A plan of action designed to achieve a goal." Sounds pretty simple, and yet, it seems that few know how to actually apply this, put it into real, concrete, definable terms, when it comes to writing a strategic resume.

I always use strategy when writing resumes, otherwise I am not confident of its effectiveness in attracting attention. Can I explain the use of strategy easily? No. But, I can provide an example!

A potential client came to me today, asking for help with a resume geared to acceptance into a post-graduate HR Management course. (Community colleges don't always accept an unlimited number of course applicants; they pick and choose according to specific criteria.)

This applicant's existing resume was pretty standard. A summary of qualifications that listed mainly soft skills, which are not terribly effective, and a list of typical job-related bullets. "Practiced costumer (sic) service skills by greeting, seating and serving guests," "Maintained cleanliness of a restaurant environment." But how would these statements prove she will be effective in HR? Why would the college consider this applicant?

I suggested that this applicant must revamp her resume to focus on skills related to a typical HR role. Some of these would be a healthy respect for policies and procedures, for managing people-related issues, for interpreting policies and figuring out how to apply them in unusual situation. Other related info could include working in (and thus familiarity with) a unionized environment, conducting training in Point of Sale or other technology as well as in workplace expectations.

That's how you apply strategy to a resume's content. Now, if she wanted to run a restaurant, then yes, she could talk about serving guests.

How about you? Are you struggling with how to align your resume with your dream job's requirements? New Leaf Resume is available to help. Working to your career success, Stephanie