A recent inquiry from a workplace newbie led to a slightly bruised ego (mine!). Well, he wasn't entirely a newbie - "Jim" had been in professional sports for about seven years, but he'd only worked in a more traditional, 9 to 5 sales job for one year. And he needed a resume.
"Jim" himself admitted that his existing resume was a non-resume (and he was right). His goal was lofty with the next job goal. Without going into detail that would identify the caller in any way, let's say he was preparing to move from a very entry level sales position in a start up (in which he admitted he had had no real sales accomplishments) to an entry level job in a lucrative, high profile, well-esablished and growing field.
In order to gain his intended audience's attention, "Jim's" resume would need to be bursting at the seams with examples of market share gains, cold call statistics, warm call successes, working to sales goals and surpassing sales goals ... but he had none of these. The start up for which he had been working had not "started" so much as "sputtered," and "Jim" said he was making no money. His resume would be a challenge, admittedly, but I love a good challenge!
"Jim" finally couldn't bring himself to invest in his career with a professional resume and cover and told me he was going to get his buddy to work on his resume over the weekend.
Ouch! I am sure that "Jim" didn't put two and two together to realize that his words were insulting, really, and I have to say that it's not the first time a potential client has mentioned that he or she is going to go to a friend for help.
Not sure what expertise the friends offer ... but I am sure that what I actually "do" is not always well understood. It's not just a resume that I produce; rather it is a strategic self-marketing document; it is the ability to articulate one's value by highlighting what demonstrates real value in a way that influences the reader to get excited, as in "here's a good one."
My resumes are not position descriptions; they don't over-rely on verbs such as "assisted, provided, responsible for." Rather they energize the reader with verbs (appropriate to the position applied to, of course) that might include "increased, defined, re-evaluated, inspired, overcame" - verbs that more accurately describe precisely what the client did, and how it benefited the company.
I love my work! Thanks for allowing me to share this "ouchie" with you ... my ego is restored! :-) Stephanie