The New Resume

Today's blog is courtesy of someone who used "the new resume" as a search term, and ended up on my website. If there is one person using that term, there may be others thinking about it, and hence this blog!

Over the years that I have been in business, I have heard that the resume is dying or dead, that the resume will be replaced with a video format, an infographic, or sound bite ... and none of these has proven to be remotely true.

The current buzz is that LinkedIn is the next resume and this is the only one that has sounded rational to me. Populate your LinkedIn profile with details taken from your resume and add a great summary section and effective title - both are critical components of getting "found" by recruiters. Considering that LinkedIn is the new job board of choice, I'd say your LinkedIn presence is even more effective than just a resume!

However - and this is a big one - a simplistic resume repurposed in LinkedIn doesn't magically improve your attractiveness as an employee. A resume that is poorly written, that focuses only on Accountability and doesn't venture into Achievements, won't generate any more interest just because it's on LinkedIn.

Your value, dear job hunter, is not in the skills you possess; it's in how you use these skills. Let me use myself as an example to explain.

If I tell you that I write resumes, cover letters, LinkedIn profiles, professional bios and so on, does that differentiate me from the other resume writers you may be considering? Not so much. But if I tell you that my resumes are award-winners, that my cover letters have made it into Job Search Letters for Dummies and Best Canadian Cover Letters - well, now I'm telling you how effective my skills are. If I go on to tell you that my clients have landed jobs with all levels of government, with major insurance companies, banks and other prominent employers, landed jobs abroad or dream jobs, etc., again, you'll know that I not only have the basic skills, but I have developed these to an exceptional level of effectiveness. That provides you with a lot of value for your investment.

That's what your resume must do: it must demonstrate value, and skills are just the beginning of this process.

Why would a potential employer, who must invest in your salary, training and benefits, hire you just because you possess the skills, when s/he can choose from other candidates whose resumes clearly connect that dotted line between skills and how those skills positively impacted previous employers' bottom lines?

The principles of good writing remain constant: you must address your audience's needs and buying motivators. If you want a better resume, New Leaf is ready to be of service.

- dedicated to recreating resumes for job hunters - Stephanie