Now reading Chapter 5, I have some catching up to do! Chapter 1 did a fine job of establishing "how we got to where we are today," and it's clear that job search changes have been fueled by the internet, of course.
Chapter 2, Your Online Portfolio, makes a case for how you should harness some of that internet power in your favour! Creating your online portfolio will "get you on someone's radar." Celebrities prove this all the time: they stay on our radar with antics and theatrics typical of celebrities. A job hunter's goal is also to get noticed, if for different reasons!
The book has excellent ideas for creating "work examples that clearly call out and QUANTIFY your experience and accomplishments that relate to the job you're applying for." (page 14) And that's the key to attraction-generating info - quantifying - and I'll add "or qualifying" - the accomplishments and experience you have. The info must be relevant as well, a fact that many self-written resumes tend to either forget or not consider (perhaps most people don't know how to make it relevant?).
The list of possible portfolio content includes a bio or summary, text and infographic resumes, testimonials, awards, special recognition, and samples of work. The samples could be flowcharts, phtos, metrics, presentations, Gantt chart, spreadsheets, reports or training that you created - relevant examples of what you have done and will do. And there are more ideas suggested; do check these out!
(I would add a reading list of favourite books, and of those books that perhaps shaped the work you do today.)
The author, Hannah Morgan of Career Sherpa.net, suggests that you create your own website, and provides links to a few of these online portfolio-style websites. They are eye-catching and ultra professional.
Herein lies the challenge of today's job search, according to Ms. Morgan: you must think like you are a business and wear PR, marketing, graphic designer, and copywriter hats. "Your challenge is to think like the marketing department at a big corporation like Coke, Ford, or the New York Times." (page 15)
Yikes! That's a major statement and audacious undertaking.
Having served job hunters for several years now, I'll say with confidence that no, you don't need to go to this degree to land a job today. Superb foundational documents - resume, cover letter, and LinkedIn presence - are doing the trick for my clients. But I'll keep reading and reviewing the contents of this book ... perhaps I'll be persuaded?