Sometimes I am booked a few months in advance and must refer clients who prefer more immediate assistance to colleagues. I have sourced only two resume writers whose writing quality - grammar, strategy, composition - I admire. These two also have "high touch" client service similar to my own. And their resumes "look nice" too, with pristine spacing and formatting. :-)
Last week, one of these referred clients, whose resume was written by one of these colleagues, reached out to me. "I'm not landing any interviews" was his message, and he asked if I would review the document.
Now, in the past, I've had a few of my own clients contact me with a similar lament. In each case I was able to identify what the actual issue was and was confident of doing so for this referred client.
Here's the story.
The original resume was strategized to land the client entry into an MBA program, which it did.
Post graduation, the client sought out input from the MBA program's career coach, and then launched his job search.
On opening his resume, I immediately saw an issue. Knowing my colleague's style, I had a hard time understanding why he would have elected to do this one particular thing, which was problematic in today's recruitment process. You see, page one had no name and no contact info.
Probing the client, I discovered that it was the career coach who advised him to make room on page one to add a few lines of content by removing his name and contact info because, after all, "your name, phone, and email are on page two and three."
What this career coach wasn't aware of is the implications of the use of applicant tracking systems (ATS), so prevalent in today's recruitment process. He wasn't aware that ATS have certain formatting as well as content requirements.
Also, because the original resume was strategized to the MBA program requirements, not this new job search, I made a few suggestions for "tweaks" that will quickly fix that issue too.
The lesson here? It does matter where you get your job search input. Although I do not give "advice," I do advise with reasoned and seasoned insights into questions of resume strategy, interview coaching, and job search tactics. Not all resume writers are equal in their own pursuit of professional development and thus not all information is accurate.
When looking for expertise, be sure to consider more than price point; you must look deep into credentials to determine whether you can trust a professional's credibility.