Twice in the last two weeks, I have had inquiries from people who have worked with career coaches. Each one, as advised by the career coach, ended up with a resume that would not perform well where the recruitment process included the use of an applicant tracking system or ATS (enter "applicant tracking system" in my website's search window, "free career advice" in the right hand column, for lots more info).
Now, if these clients lived in rural or town environments, where the employers were likely small employers with no need for ATS-assisted recruitment, this would be fine.
Shockingly both clients had had help from Canadian university career centres and each one lives in a different, large metropolitan area.
Here's what not to do.
1. Do NOT create a functional resume. These don't perform at all where ATS are used to evaluate submissions. They don't even perform well when human beings review this type of resume! ATS are programmed to "read" and score reverse-chronological resumes only. And as for recruiters, they like to know specifics of what level of responsibility you held, what you did, and your impact at each position you held, not that overall you have great relationship building, leadership, and communication skills.
2. Do NOT use a fancy templated resume format. The advanced programming in some of these - tables, columns, page border, text boxes, shading, etc. - is not reliably, 100% ATS-friendly. Stick to "best practices" as described in the blog posts you'll find when you search "applicant tracking system" on my website.
It amazes me that the ATS continue to "hide in plain sight."