Resume Strategy - Perception and Influence

It's funny how perception works. I have to admit that I'm impressed by the quality of goods conceived and manufactured in Germany. I noted that about myself just the other day when a friend told me about amazing wall mounted beds she had seen decades ago while visiting relatives in Germany. Apparently wall bed features that I had seen on a current youtube video, which prompted our conversation and which I thought were so terribly clever and modern, she had seen way back when.

Who knows where my perception began? That's what makes us all so unique and so human.

Everyone can be influenced, and no less so recruiters as they review resumes.

In a recent resume, I influenced perception with simple phrases that prefaced bullets that addressed the skills or knowledge to which I wanted to draw to the recruiter's attention.

Given that the resume skim-through lasts only 15 seconds or so, I also bolded these phrases for an easy scannability factor. And, these phrases echoed language from the job posting, which would impress the non-human applicant tracking software that increasingly has "first dibs" on reviewing resume content.

In this client's case, as a Director if IT, the phrases included the following:

Risk Aware/Averse Methodology - and the rest of the bullet gave specifics to how this candidate identifies risk, along with an example of how his method saved hundreds of thousands of dollars

Market Competitiveness - important to his field of expertise, this bullet demonstrated how the projects he had worked on ensured his employer's competitiveness in the market

Unprecedented Projects - this bullet, which anchored the page as the last bullet, would sell almost anyone on his value as it focused attention on the unique and special projects - as well as their results -  that he had worked on

There were others, but this gives you an idea of how the simple use of job-specific words can have the desired influence on an important reader's reaction.

As for the wall mounted bed, in the linked youtube video, you'll see that it's not only practical, but also has fine benefits in terms of space saving and time saving features. The amazing engineering allows a room to have double-purpose and eliminates the need to rearrange adjoining furniture or other paraphernalia. Easy peasy and good for those bedtimes where you're too tired or too lazy to rearrange stuff to get your bed out.

BTW, how influential is your resume? Are your features and benefits immediately visible?