Recently I have seen a few resumes that I would class as "resu-letters." Submitted by potential clients, these are written in paragraph style and use the pronoun "I." Traditionally resumes contain neither paragraphs nor the personal pronoun.

(I'm not saying that you musn't use these at all in resumes, just that usually these are not used.)

There's a use for resu-letters. As the word suggests, the document is a hybrid; more detailed that the typical cover letter and thus longer too at two pages. This is a great self-marketing tool to use when introducing yourself to unadvertised opportunities.

But is it the best format for a resume used to apply to a job? Probably not. The text is dense and will put off the harried recruiter. He has plenty of applicants to choose from these days and is quite likely to set a dense resume aside in favour of a quick read.

Another good use would be if you have made contact with the hiring manager and can send your resume directly to her, skipping the HR resume cull. A resu-letter could potentially capture the hiring manager's interst - if it's well-written and relates what you did to the bottom line. Such a letter cannot list your accountabilities; if it does it risks putting the reader to sleep!

To attract attention the content must develop your brand or reputation while sharing examples of what your employment meant to past employers. If you haven't included info on how you saved money or time, enhanced reputation, built partnerships, brought revenue-generating ideas to the table and so on, your resu-letter will end up ruining a valuable chance to advance to the head of the recruitment line.

- setting the stage with masterful resumes, and yes, resu-letters, cover letters, LinkedIn profiles etc!